to Make an Appearance at Licensing Expo 2024 to Promote His TV Show, “A New Kind of Beautiful” Presented by The Fashion Hero”.
WHAT:
AJ McLean, an original member of the best-selling 1990’s boy band Backstreet Boys, will make an in-person appearance at Licensing Expo 2024 promoting his new show,“A New Kind of Beautiful” Presented by The Fashion Hero.
WHEN:
Tuesday, May 21, 2024
VIP Event for Media & Select Invitees Only
Your Invitation to Follow with More Details
11:30 am – 12:30 pm PST
WHERE:
VIP Event for Media & Select Invitees Only
The Four Seasons Hotel
DETAILS:
American singer, dancer, actor and a founding member of the pop vocal group Backstreet Boys, Alexander James (AJ) McLean will attend the Licensing Expo 2024 to promote his international television show A New Kind of Beautiful Presented by Fashion Hero.
In April 1992, McLean was the first member to join the newly formed Backstreet Boys to be soon joined by Nick Carter, Howie Dorough, and cousins Kevin Richardson and Brian Littrell. The group enjoyed great success throughout the late 1990s and early 2000s with such hit songs as “I Want it That Way” and “As Long as You Love Me”. In addition, McLean has had a successful solo career releasing several albums and tours. He has also made numerous television and film appearances including “Dancing with the Stars” and “RuPaul’s Secret Celebrity Drag Race”. McLean is the host and an executive producer on the international television show A New Kind of Beautiful Presented by Fashion Hero. AJ McClean is also part of the original DunKings boy band from Dunkin Donuts with actor Ben Affleck (Argo, Gone Girl, Good Will Hunting), Matt Damon (Good Will Hunting, Jason Bourne, Oppenheimer), and Tom Brady aka the GOAT (NFL Quarterback and Hall of Fame, winner of seven NFL Super Bowl Titles).
ABOUT A NEW KIND OF BEAUTIFUL TELEVISION SHOW
A New Kind of Beautiful Presented by Fashion Hero is a ground-breaking TV series with no age limit, inviting contestants from all over the world – all ethnicities, genders, shapes, and sizes to share and compete. A New Kind of Beautiful contains integral social media elements and audience engagement, from initial casting to the competition itself, plus second-screen activity during each week’s program.
In A New Kind of Beautiful TV series, everyone’s a winner! All contestants learn to embrace their own uniqueness in this positive reality TV format. Where other reality series promote unhealthy competition and contestants in-fighting, A New Kind of Beautiful TV series keeps proceedings positive and uplifting, thereby broadening its target audience.
ABOUT LICENSING EXPO
For more than 40 years, the world’s largest licensing trade show, Licensing Expo has connected the world’s most influential entertainment, character, art, and corporate brands.
ABOUT MARKETING IMMERSION
Headlined by licensing industry veteran Janice Varney-Hamlin, CEO of Marketing Immersion and retail biz dev expert MINDY, is a top-rated, full-service marketing firm and the 2022 Digital Marketing Agency of the Year by US News and World Report with experience with clients and experience with Warner Bros, Disney, Mattel, Netflix, Viacom Entertainment among others. Marketing Immersion will be located at Booth D86 across from the main Theater at the Licensing Expo 2024.
Shared from:
Abby Portwood, Associate Manager, PR, Informa Markets
