Buena Park, Calif. (January 12, 2021) – Yamaha will showcase more than 40 groundbreaking musical instrument and pro audio products and stream captivating live performances and demos during NAMM Believe in Music Week, a new virtual event featuring industry networking, educational enrichment and uplifting entertainment all taking place January 18-22, 2021. The event is conceived as an exciting alternative to the annual NAMM Show, canceled this year due to concerns related to COVID-19.
On January 21, from 4 to 5 p.m. PST, Yamaha will present its twelfth consecutive “Night of Worship” concert event in an interactive virtual format. This immersive experience will be an hour-long session featuring recorded performances by We The Kingdom, named the 2020 New Artist of the Year by the Gospel Music Association, and the acclaimed and popular Jason Lovins Band.
On January 22, from 3-5 p.m. PST / 6-8 p.m. EST, Yamaha Entertainment Group will offer a sneak preview of “The Sound of Us,” a powerful documentary presented by nine-time Emmy award-winning producer and Yamaha Entertainment Group founder Chris Gero. The documentary weaves inspiring stories about the beauty and goodness of music with interviews and performances by artists such as Ben Folds, Sarah McLachlan, Avery*Sunshine, Eric Whitacre, Preservation Hall Jazz Band, Hiromi, Antonio Sanchez, Butch Walker, Will Wells, Patti Smith, and many more.
Yamaha Keyboards will launch a stylish new digital piano featuring a modern, attractive aesthetic and a simplified user interface, as well as a showcase of the latest models of its popular YC Series stage keyboards, PSR portable keyboards and Clavinova digital pianos. Yamaha Guitars will be presenting its latest THR wireless desktop amp along with two of its latest signature basses developed in collaboration with acclaimed Yamaha Artists Billy Sheehan and Peter Hook. Winds & Strings will be showcasing its award-winning Model 3 violins and the YDS-150, a first-of-its-kind digital saxophone, while Percussion will be displaying and demonstrating its newest line of DTX electronic drums. The company will also be highlighting two of its marquee commercial audio technologies, RIVAGE Digital Mixing Systems and NEXO array loudspeakers, alongside the latest update to its renowned Cubase music production software system.
“Yamaha is ready to dive into this powerful new virtual format for the music trade event of the year and make Believe in Music Week an experience to remember for every participant,” said Tom Sumner, president, Yamaha Corporation of America. “Our capacity for innovation and inspiration will shine through on the web as clearly as it has in the live arena, and we look forward to capturing the imagination and sparking the creative passion of countless music lovers via livestream.”
To participate in Believe in Music week, January 18-22, 2021, please register online at https://attend.believeinmusic.tv